Weblinks

CULTURAL DIVERSITY TRAINING 

The American Arab Chamber of Commerce conducts a Cultural Diversity Training program to help companies understand and reach out to the Arab-American, Muslim, and Chaldean communities in culturally appropriate ways. 

The AACC's diversity training is unique in that it is designed specifically for businesses who are hoping to integrate Arab Americans into their company as customers, employees, and as part of the larger community.  The program concentrates on how organizations can use cultural knowledge to become better corporate citizens and in turn experience loyalty and patronage from the large Arab American community in their area.

AACC has been recognized by the New York Times for being a leader in helping companies with a new and important endeavor: advertising for Arab American and Muslim-Americans.  The New York Times wrote a story with a focus on companies in the Detroit area, where there is a dense population of Arabs and Muslims that are leading the change in advertising.

From the New York Times Article:

For years, few advertisers in the United States have dared to reach out to Muslims.  Either they did not see much potential for sales or they feared a political backlash. And there were practical reasons: American Muslims come from so many ethnic backgrounds that their only common ground is their religion, a subject most marketers avoid.

That is beginning to change. Consumer companies and advertising executives are focusing on ways to use the cultural aspects of the Muslim religion to help sell their products.  “United States companies don’t want to risk alienating their domestic consumers,” said Nasser Beydoun, Former Chairman of the American Arab Chamber of Commerce in Dearborn.

For more information or schedule a workshop Contact Us.